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Why Should I Hire a Web Designer?

You could create your own website, but why is it necessary to hire a web designer or developer?
With so many website builder options out there, including free website builders and drag-and-drop options like Wix and Squarespace, you may be wondering: why hire a web designer or web developer for something I can easily do myself? Obviously, we’re a little bit biased on this subject, but please take a word from the experts on why having a web designer or web developer on hand is critical for ensuring the success of your website launch.

#1: A Web Designer or Web Developer Can Fix Your Website When It Breaks

First of all, don’t ever assume that building a website is going to be “easy” or “simple.” Even if a website builder says it’s easy to use, it still relies on thousands of lines of code to run and generates thousands of lines of code to create your website. If one of those lines has an error, do you trust yourself to be able to find and fix it? If so, maybe you should be designing or developing websites yourself, but if not, having a web designer or developer in your corner is critical to ensure that those bugs do not become the death of your beautiful website layout.

Trust us: spending 10-20 hours building a website only to see a white screen of death is no picnic. We’ve all been there. And only an experienced website builder knows how to fix it, unless you feel like chatting with or calling customer service and taking even more time away from looking after your bottom line.

#2: Web Designers Train to Provide More Than Just the Basics

A simple website builder like Wix or Squarespace cannot provide a conversion-optimized website, a complex real estate database, or a business directory. Web design is a massively diverse field that includes graphics, text, fonts, colors, symbols, presentation, and content to create a user experience. Web designers need technical skill to create functional websites, but also artistic skills and aesthetic sensibility to create aesthetically pleasing user experiences. A good web designer understands what it takes to make a website functional and user-friendly and what it takes to attract the users you’re looking for. Most have experience in almost every popular platform, including WordPress and typical website builders, but can also work with HTML, CSS and JavaScript to create and improve front-end websites. Knowing the code is critical when it comes to troubleshooting errors, creating specialized features, and improving the speed and functionality of your website.

Web designers perfect the exact layout and interactions of the page, and of course the visual part of a career is essential, but some designers (like the writer of this article) also understand marketing functions and can tell you what it takes to generate conversions with your website.

#3: Web Designers vs. Web Developers

Web developers create the basic aspects of web pages with complicated programming languages. Web designers focus on the creative, visual and user experience aspects of a website. You need to create user personas, layout pages and content, use sitemaps, and figure out which way users will go on your site and how they will flow through it.

For the purposes of this article, you can imagine web design as a visual aspect of a website and web development as a technical backend work. The two terms “web design” and “web development” go hand in hand, because websites require both functional and rational work. The title “Web Designer” has many definitions and what a Web Designer does depends on the client and the desired project.
Web designers create the visual design and interactive prototypes of a Web site, leaving the encoding of the Web site to the front-end and back-end developers. Designers also control the flow of information and are responsible for website analysis. Web designers typically use graphic design software such as Adobe Photoshop, Illustrator and Canva to create beautiful imagery for your website, whereas web developers focus on the nitty gritty on the back end.

Should I hire a...

Web Designer

Web Developer

Of course, you can always get the best of both worlds with someone who is experienced in both web design and web development.

#4: A Web Designer Can Do More for Your Website Than a Graphic Designer

Web designers use various colors, fonts, layouts and images in their designs to tell a story and give their target audience a certain feeling. Designers are naturally creative and have a knack for choosing an appealing colour palette. While it may seem like you could get the same value from hiring a graphic designer, there are certain specifications that web designers are trained to abide by for websites that a graphic designer may or may not know about. Graphic designers distinguish themselves by drawing pictures and creating illustrations for books, magazines, newspapers, brochures, social media, and the Internet. Some may specialize in web design, but typically the broad range of a graphic designer’s abilities does not extend to figuring out the back end of your website builder.
In addition, web designers structure websites in such a way that the flow of information is intuitive and convenient for users. An understanding is needed of how users will look on your site to make sure you create wireframes and sketches of the most critical parts of a website. Many of the visual design elements that web designers and UI/UX designers consider play into the visitor experience on a website and user experience (UX) design includes how a product feels to visitors.


Web design is a multidisciplinary and complex field, and when building a website, you need not only design, typography, color theory knowledge, but also the skills to create web pages using HTML, CSS and JavaScript. Web designers are involved in interaction design, programming for animation and interaction using CSS and Javascript. A web designer who makes a change needs to understand what emotional design and UX entail, and they need to gain new knowledge in other areas to expand their ability to see the bigger picture.

A poorly designed website is not only a nuisance, it can also cause a high bounce rate, resulting in fewer business contacts, which can have a negative impact on a company’s bottom line. With so much specialized knowledge and expertise needed to create and maintain a fully functional website, you definitely shouldn’t go it alone.

Need help making your website appealing to visitors?

Ensure your website’s success by hiring an experienced web designer & developer to handle your online presence.


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