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Why does my business need a website?

Don’t skip over your most important organic traffic generator: an optimized website
If you don’t have products or services you need to list, or even if you do, you may wonder why you even need a website. After all, isn’t a Google My Business page, Instagram page, Etsy store, etc. enough to get your business out there? Even if it may seem like overkill, having a website is actually a critical piece in your marketing and sales strategy.

Reasons Why Your Business Needs a Website

#1: A Website Helps You Appear Higher in Search Engine Results

You need a search engine optimized company website to place well in the search engine results. It’s true that you don’t need a website for your business to be found by search engines, but if you’re in a list directory like the Yellow Pages, your business will appear in Google’s results list. With a website, you can influence the way your business is presented by knowing where your website is listed, in addition to other search results. It is important to have an optimized website to appear in search results, because studies show that people tend to look online for things close to them on their computers and mobile devices. With a website, searchers looking for businesses in the immediate vicinity can discover your business and contact you.

#2: A Website Legitimizes Your Business

Your tech-savvy customers expect that you will have a website where you can find more information about your business. If you don’t have a business website, many people will skip over your business when searching for a partner or a place to shop. Could you imagine buying a physical office space and not setting up a sign with your business name on it? Even if people knew where your business was, they would still expect to see a sign telling them where to go and if there wasn’t one, they might get lost. That’s exactly the same way it looks in a search engine when you don’t have a website of your own to inform consumers.

Surveys of small business sites show that 81 percent of companies that have websites see their business grow and 97 percent of small business owners recommend that other small business owners have a website. Not many companies survive without a website, and there is no reason not to have one, even if you are an established company that relies on word-of-mouth and think you are doing well.

#3: In the Long Run, a Well-Optimized Website can Save You Money

Your company’s website is an effective marketing tool that is also cost-effective. Your website helps to establish your company as an ongoing business, communicates your mission and vision effectively, and conveys professionalism. Whatever your line of business is, your website will help you generate business, increase the value of the brand recall, promote goodwill to customers and audiences, and spread strong marketing messages.

As well as attracting new customers and retaining existing ones, your website as a local company can also help you attract customers who might not find you otherwise. Contact and “request a quote” forms can help you generate leads and prospects and turn them into paying customers. If you invest in an effective website design, you can position your business to reach thousands of potential customers for less than the cost of ten brochures by conventional mail.

#4: A Website Gives Your Documents, Forms, and Videos a Place to Live

YouTube. Google Drive. Survey Monkey. MailChimp. HubSpot.

The sheer number of programs and websites you depend on to market your business is enough to make anyone’s head spin. With your own WordPress website, there are plugins that allow you to pull all your programs together in one place. Being able to log into one dashboard and find everything you need to succeed sounds like a dream come true, doesn’t it? On top of that, it allows your employees and customers to find all their documents, purchase history, etc. in one place and gives your business a home base.

#5: Your Business Website Gives Your Brand an Online Identity

Your customers or clients should not have to scour social media or the internet to find out who you are. That information should be easily accessible upon a simple Google, Bing, or Yahoo search of your business name. It’s not enough just to create a one-page “About” section, though. Take the time to write poetry around your brand, and your customer base will come flooding in. Explain your products and services in a way that makes sense, with frequent calls-to-action to drive conversion. The more keyword-rich content you have, the better for your SEO, so don’t hold back.

#6: Your Business is Expected to Have a Website

This reasoning may seem a little weak if you don’t like to live by other people’s expectations, but when you’re running a business, it’s important to keep ahead of your competition. If you don’t have a website, you’re already falling behind. Even the smallest businesses, freelancers, self-employed people, and even savvy college students have websites. What’s holding you back? Whatever your reason is for not having a website, it will be outweighed by the massive benefits your business will profit from when you do have one. Take the plunge today and get professional web design & development that will help you rise above the rest!

Take action now to create your business website

Having a conversion optimized website is a no brainer for any business. Contact HD Codes Web Design & Development today to give your business an unforgettable visual identity.

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