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10 Things You Can Do to Make Your Website Work For You

Don’t waste your investment – maximize your website’s potential today

There's nothing more frustrating than poor results after a huge investment into a website. You spent hundreds or thousands of dollars on web design, only to hear crickets when you look at your stats and traffic numbers. Why isn't your website being seen or converting? And what can you do about that?

#1: Identify Your Website's Key Metrics

Before you dive into a website re-design, remember to do the simple common sense thing of identifying your key metrics. You need to be able to identify what is driving your conversion rates (or lack thereof), where your visitors are coming from, and what they are looking for. You can use Google Analytics, New Relic, or any other tool that you’re comfortable using to collect your metrics. Before you dive into your tracking tools, it’s important to understand that only visitors that land on your home page come directly to your website. You may also get referrals from other sites, which will be most heavily impacted by your link-building efforts.

#2: Optimize Your Website


While you can’t go into your site and see what’s wrong in the heart of the technical jungle that is your website, you can give it a little TLC. You will be surprised at how much a little bit of cleaning up can really help your website go from dead to alive. To get started, focus on things like your meta description. Meta descriptions are where you specify what people should click to get to your main content area. They tell people what your website is all about and how to get there. They are also visible to search engines when people search. They also tell search engines what your content looks like so they can process it better in the ranking algorithm. That said, meta descriptions should be relevant to your visitors.


#3: Fix Your Website's Technical Issues

Most common problems with websites are with the technical aspects of the website itself. Perhaps you have not indexed all the right keywords to get a significant amount of traffic to your site, or you have some technical issues on your server. It goes without saying that a broken website will not convert visitors into customers or clients. However, there is more you can do with your site than fix the technical issues. It’s important to remember that the biggest determinant of whether your site converts is the quality of the content. You can rank for keywords all you want, but if your readers don’t find what they are looking for, you will not make any money at all. Each visitor on the internet is looking for something different. If your content isn’t unique, no one will take the time to read or listen to what you are saying.

#4: Create a Unique Website Design

Whether or not you plan on selling anything on your site, you need to provide a unique, personal, and engaging web design to get the most from your efforts. But the only way to do that is to put a great deal of effort into designing your site. You need to invest in web design consultation services, the creation of a custom design, and the right CMS (content management system). These services can be costly, but when it comes to web design, you need to think outside the box. In other words, you need to put your own personal twist on your web design to get the most out of your effort and get your visitors to keep coming back for more. This is why it’s important to hire a web designer or web developer who can address all aspects of your website from start to finish.

#5: Find the Right Keywords For Your Website

Before you spend another penny on any digital marketing or search engine optimization (SEO) strategy, make sure to validate your website content with your target audience and yourself. First, it’s important to put the keyword research into action and compare keyword searches to website pages. Google Analytics and Google Keyword Planner are both great tools for doing this. Next, consider audience profiles and demographics and compare the findings to your website’s keywords. Consider your goal and decide if your content is still relevant for those target audiences. If it’s not, go back and rethink your keywords or make sure your content is compatible with new keywords.

#6: Give Your Website a Personality

When you create your site, be sure to give your visitors a voice with unique and friendly navigation and content. Rather than just lists of content, let them choose how they want to access it. Also, make your website fun. This may be the last thing you want to spend time doing, but if you have a creative side, it might help your site stand out.

#7: Make Your Website Mobile-Friendly

To turn people into customers, you need to have an engaging experience for people using any device. According to recent research, 72 percent of online shopping happens on mobile devices, and 90 percent of all web traffic is on mobile devices. So if your site isn’t working with a mobile device, it may be costing you sales. Even worse, it can be killing conversions. With WordPress page builders, you can create a responsive website that functions beautifully on any device, and you can create tabs, footers, and menus that can easily be viewed on a mobile device. It’s important to design your website so that it’s sized correctly for both small and large screens, because if your website doesn’t load properly on mobile, you won’t convert visitors to customers.


#8: Optimize Your Website for SEO

SEO (Search Engine Optimization) is critical for generating organic traffic from the search engine results page. If your website is not making the cut for the top results, it’s time to figure out why. What are your competitors doing on their websites that you aren’t? SEO can be thought of as a form of personalization. Every website has the potential to rank high on the search engine results page. If you want to get there, your website needs the appropriate content, meta tags and descriptions, and monitoring to ensure you’re always ranking for your most relevant keyphrases.

#9: Make A Purposeful Contact Form

Your website’s contact page is often the easiest way to gain interest from your website’s target audience. Use a form that lets people sign up for news or your newsletter, and add a signup box to any other page. This will help you get the word out about your website and build up a database of interested users. Don’t miss out on this easy method of capturing leads!

#10: Promote Your Website

SEO can help you gain organic traffic, but if you really want your site to attract visitors that will convert to sales, you need to set a higher goal than a top five spot on Google for searches. The more places people can find your site, the more they will visit and the more often they will return. Make sure you link to your website on your Facebook, Twitter, Instagram, and other branded business social media pages, and also link to your website in all of your emails in the signature or footer. Not only does this ensure your customers can find your website, but it also provides an easy way for them to become repeat customers.

Take action now to improve your website conversions

When it comes to web design, there are both technical and design aspects to consider if you want a website that converts. Reach out to HD Codes Web Design & Development today for more information.


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