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What Is Responsive Web Design, and Why Does It Matter?

Your customers deserve beauty no matter what device they access your website on

You may have heard of “responsive web design,” and you may even have a basic understanding of it, but do you know why responsive web design matters so much in 2021? In the first half of this year, mobile devices generated 54.8% of global web traffic. That means that over half of website users are looking at your website on their mobile devices. If your site is only optimized for desktop, chances are that the same site is not going to look the same on mobile, and it may even look incorrect or off-putting. 

Don’t lose 54.8% of your potential leads and clients over something as basic as responsive web design. This is a convention in modern business for a reason and is an absolute must for your website launch.

"Responsive" web design ensures your website will scale properly

Responsive design means that a website is designed in such a way that the content, images and structure of the site remain the same on all devices. A web page with responsive web design is a page that can adapt to the screen it is used on, regardless of the device on which it is located. It can be reformatted to offer users a better experience that is more tailored to their device, giving your site a number of benefits consistent with Google’s recommendations.

For example, when a user accesses a website on their desktop, they get a complete overview of the website. However, if you visit it on your smartphone or tablet, the website retreats to fit on the smaller screen. When you view the website on your smartphone or laptop, it is unified and easy to navigate across different screen sizes.
The main goal of website development is to render the content correctly depending on the device and screen size, so that users do not have to resize to view the content. Instead of isolating a mobile site (you would have to create a separate version of the site for each mobile device ), a responsive design uses a fluid, proportional grid to adjust the layout to each screen size.

There is, in other words, no need to design separate websites for laptops, mobile devices and desktops regardless of screen resolution. Since recent studies have shown that mobile use has overtaken desktop usage, it’s important to use responsive design to ensure all your customers access the same site regardless of the size of their device.

As the number of people on their phones surfing the web continues to grow, responsive design will make your life easier as a marketer or business owner and make your websites more effective. Mobile-friendly websites will also save you money in the long run by providing a great user experience that works well on all devices.

The responsiveness of the site is a great way to refine the content of your site and ensure that mobile device users can view the essential information. The biggest advantage of a responsive layout is that users of all devices have the best possible experience on your website. Your website should look good and work on desktop, laptop, tablet, mobile phones and browsers.

This remains the means by which websites work best on mobile devices, tablets and desktop screens. If your customers can access your site from any platform, they are more likely to come back to you in the future to do more business, and that probably means higher conversion rates on your site.

Your SEO, Usability, Speed, and Functionality require responsive web design

Many research studies have found that responsive websites work better and load in a second or less making it easier for users to share and link content from one single URL. We can conclude that an attractive website is equivalent to a mobile website, which in turn helps to improve the ranking of search engines such as Google.

For Google, responsive websites do better in the search rankings because they provide better user experiences than sites that are not mobile-friendly. Meeting Google’s “mobile usability” standards improves SEO rankings, and you might incur a penalty if you do not employ responsive development, which is Google’s recommended approach to mobile web design. Google likes appealing websites that use a single URL instead of different URLs to separate the mobile version of the site.

How do you make a website responsive?

The most important key to responsive web design is the proper sizing and placement of elements within the webpage, which responsive web design agencies must consider when designing mobile-compatible websites. Responsive website developers also use responsive web design tests to ensure that viewers have the best browsing experience possible.

Responsive web design companies use professional web design tools to assign elements on a web page different percentages, proportions and dimensions, including images, columns and text fields. Thanks to the different percentages that a responsive web design company assigns to these elements, the layout of a responsive website adapts to the original website and adapts to mobile devices and screens.
The best way to ensure that your website functions perfectly on any device is to hire a seasoned professional to design your website. There are many considerations for responsive design, such as image size, quality, and placement, menu design and placement, and header sizing that only a design professional knows how to optimize. Your website will be judged by how it looks on all types of devices, not just desktop, and web designers know how to make this happen from the very first line of code.


Responsive website design is a must for 2021 marketing agencies and business owners. Not only does a mobile-optimized site make you look good, but it gets along better with the search engines and gives you more lead and conversion opportunities. Let’s talk about creating an optimized responsive website for your business today.

Need help designing a responsive website?

Contact HD Codes Web Design & Development today for a free consultation and website audit.


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