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Why Is Google My Business (GMB) SEO Important for Your Business?

When addressing your website SEO, don’t forget the importance of showing up in location & map results
When you search for a business near you, ex. “web design near me,” what kind of results appear right at the top of the search? If you look just below the paid ads, you should see a map and then a listing of businesses near you that offer website design services, much like the image pictured below.
Google My Business (GMB) SEO Spartanburg SC | SEO Specialist Greenville SC | Web Design Spartanburg SC | HD Codes Web Design & Development
Savvy business owners already know that these results are sourced from Google My Business (GMB) profiles. However, it may not occur to you that your GMB profile is actually your best bet for reliably appearing at the top of map and search results. These results typically appear at the top of the search and keep you from getting lost in the shuffle of millions of search results (notice the number above – over 10 billion results exist for the keyphrase “web design near me” alone!).

Not only is your GMB profile a good opportunity to pad your search results, but the even better news is that you can manage this profile on your own with very little assistance from outside help. However, optimizing your GMB profile for search engine optimization (SEO) is a completely different story, one which requires help from an SEO specialist.

Keep your SEO efforts copacetic

First and foremost, if your business is local, you need to find the most effective strategy to drive your local SEO. A comprehensive local search marketing campaign encompasses all offline efforts a company can make to find and select. A full local SEO campaign includes managing the many components of a Google My Business profile – from managing listings on other platforms to verifying location data – social media publications, image – and video production and distribution to a strong focus on organic local optimization of the company’s website.

To this end, there are a few things you should consider before starting your business with Google. A Google My Business profile SEO strategy should focus on providing as much quality information about your business as possible, not only in your business profile, but also in the sources that Google uses to fill your business profiles on your website, check websites, profiles and check your social media accounts.
Google My Business gives you a competitive advantage in managing your online presence and attracting customers who search through Google Search and Maps for your business. However, in order for Google My Business to have a real impact on your rankings and conversions, you need to make the most of the variety of features to ensure that your GMB is optimized to give your potential customers the best possible information, impressions and experience. Focus on using your Google Business Dashboard and business profile to represent your business as accurately as possible and ensure that you maintain it so you can get the best out of its benefits.

KEY DETAILS TO INCLUDE IN YOUR GOOGLE MY BUSINESS PROFILE

Your description, category, tags, and labels are all prime opportunities to optimize your GMB profile for SEO. With keyword-rich content and correct descriptions of your products or services, you can appear at the top of the search engines for multiple keyphrases with minimal effort.

The "Google Local 3-Pack"

Have you ever seen those top 3 results underneath the map in a Google search? Those prime 3 spots comprise a lucrative, sought-after search engine positioning called the “Google Local 3-Pack.”

Prospective customers search Google ads and Google Local 3-pack organic results for a business that offers their desired product or service with related keywords. By creating and optimizing your Google My Business profile, you have a better chance of getting the first 3 local results on Google Maps and local finds, which in turn gives your business more presence and leads.
Google My Business positions what it considers the most important and “relevant” business information in front of potential clients looking for your products, services and experiences. It also helps with local SEO by providing the opportunity to discuss reviews and posts with your customers, which can provide useful insights into the buying path of your customers. By mentioning your Google My Business profile, you can respond to comments and questions about your product or service and respond to negative and positive feedback.

Google My Business is a multi-layered platform that allows you to submit information about local businesses, manage interactive features such as reviews and questions and publish a variety of media such as photos, posts and videos. As a local entrepreneur, you want to make sure your business appears first (or at least in the top 3) on the screen when consumers search for local services. Companies that provide detailed and accurate information are easier to find. You can use Google’s My Business Search platform to find your business.

If people close to you who need what you offer can’t find you in the local search results, they will find your competitors. A regular Google business profile doesn’t offer much to attract customers. Customers will find out where you are by reading your reviews, or they will find you by the keywords your GMB profile is optimized for.

Why bother with GMB? (The real question is, why not?)

Google My Business (GMB) can be used free of charge, and the only requirement is that you have some form of personal interaction with your customers. A GMB allows potential customers to get in touch with you and get an overview of your listings, learn what previous customers think about your brand, plan their visits, navigate to your location and much more. There are innumerable features of GMB, and most companies use it to communicate with their customers, obtain contact details, work hours, add photos and videos, show business courses, and receive and answer reviews.

Google My Business has been set up to allow a company to easily show its local environment and change the process, helping customers find information about products and services that meet their needs. It helps to improve the listing of companies in local search results. It also helps to improve the ranking of the website and shows your business offers to the requirements of customers.
Once you have selected a category, Google provides special features that are specific to the category. For instance, if you sell food or drink, Google My Business may give you the option to allow your customers to order delivery through your profile. You can also chat with customers and generate more leads that are relevant to your area. This gives your business the most influence as Google and third-party platforms can use the Google Maps API to obtain location information for users.

Conclusion

If you haven’t optimized your Google My Business profile to appear in your local 3-pack, you’re missing out on valuable traffic and leads. Let’s sit down and discuss the kind of clientele you want to reach and get your business where it belongs – at the top!

Drive leads and traffic with a GMB PRofile

Need help setting up your Google My Business profile? Contact HD Codes Web Design & Development today for a free consultation.

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